Here are tips to make your landing pages effective, focusing on design

Here are tips to make your landing pages effective, focusing on design:

by MarketingUncategorized

Let’s discuss why it’s important for design to be both effective and creative. Selected examples demonstrate that the battle between creativity and effectiveness doesn’t really exist; rather, these two categories can work together seamlessly.

GOAL OF THE LANDING PAGE
At the outset of the design process, it’s tempting to dive into bold ideas, cool animations, and font choices. However, for a landing page to be effective, the first question to address is its goal. What do we want people to do once they land on this page?

The clear and specifically stated goal determines the entire design approach for a given project. The following three examples illustrate different goals – informing the audience, engaging in a promotional campaign, and submitting an application. The goal influences the structure of the landing page and the content that users will see.

The sections of the landing page provide necessary information for users:

  • Main product benefits and descriptions of its various versions.
  • Usage guide in three easy steps, visually presented with a product video.
  • Reviews for added value and credibility.
  • Relevant blog content.
  • Purchase options.
  • Footer with links to the brand’s social media profiles.

These sections are prioritized based on the importance of the information for the end user. The most visited sections are “Products” and “Where to Buy,” with 11% of sessions reaching the bottom of the page.

DESIGN AND TEXT WORK TOGETHER
A key aspect of a functional and visually appealing landing page design is that it’s largely determined by the content.

Typically, the headline is the first message the user sees, followed by the call-to-action (CTA) button. The golden rule is for the CTA to be concise, precise, and compelling enough to prompt action. The KISS (Keep It Simple Stupid) concept is always a good approach for crafting effective messages.

Composition, color choice, and font selection work in harmony with these elements to further emphasize them. Several techniques can help ensure that the design complements the content:

The Blink Test
Can the user understand what we want from them in less than 5 seconds?

The Z-pattern
Typically, the eye moves in the shape of a Z, so the corners, starting, and ending points are where important elements should be placed.

Visual cues
Using visual elements like lines, arrows, and diagonals in the composition can help guide the eye in the right direction for information intake.

BUILDING TRUST ELEMENTS​
Often, to fulfill its goal, a landing page needs to establish trust in the product or service being offered to the user. Including elements such as user testimonials, reviews, case studies, etc., helps build this trust.

how to protect yourself from scams masquerading as an offer from an advertising agency

HOW TO PROTECT YOURSELF FROM SCAMS MASQUERADING AS AN OFFER FROM AN ADVERTISING AGENCY

by MarketingUncategorized

Scammers often use what’s known as a “sales funnel” to deceive people. Unlike legitimate businesses that adhere to ethical standards and understand that not everyone will find their offerings valuable, scammers are solely focused on their own gain. They constantly seek new schemes, abandoning unsuccessful ones for new ones. Recognizing a scam often involves identifying certain characteristics:

  1. Appealing Offers: Scams promise high rewards with minimal effort, like earning $250 a day. These too-good-to-be-true offers raise suspicion.

  2. Anonymity: Scammers often reach out through anonymous channels like email or chat platforms, making it easier to target many people quickly. If you don’t know the sender, be cautious.

  3. Self-Segmentation: Scams rely on individuals who are easily persuaded or willing to share personal data, such as in inheritance scams or requests for financial information.

  4. Redirects: Scammers often move conversations to different platforms or chats to gauge interest and commitment from potential victims.

  5. Lack of Credible Links: Genuine offers usually have verifiable information on reputable websites. In scams, links may be absent or lead to suspicious sites.

  6. Urgency: Scams often pressure victims to act quickly, exploiting the fear of missing out or the desire for immediate gratification.

These tactics exploit psychological biases, such as the allure of freebies, the fear of scarcity, and the tendency to prioritize immediate actions. Understanding these tactics can help you avoid falling victim to scams.

One scam scheme that misuses the name of marketing agencies involves luring individuals into participating in supposed advertising campaigns. Victims receive messages, often via platforms like Telegram, promising them the opportunity to earn money by engaging in promotional activities. They are then asked to confirm their ability to receive compensation and to complete tasks like liking social media pages and profiles. Next, they’re directed to send proof of completing these tasks to a Telegram profile provided by the scammers.

CHECKLIST: HOW TO IDENTIFY A SCAM

  • You’re contacted through an anonymous channel by someone you don’t know.

  • The offer seems too good to be true.

  • There’s pressure to take immediate action.

  • No verifiable links are provided.

  • They ask for information that could make you vulnerable to the scam.

  • They become agitated when you show skepticism or refuse to comply, indicating they’re losing their grip on you.

what were the highlights presented at google i/o 2023.

WHAT WERE THE HIGHLIGHTS PRESENTED AT GOOGLE I/O 2023 – Part 2

by DevelopDigital MarketingMarketingUncategorized

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies.

then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

Med-PALM, an AI language model, aids in disease identification through medical images and electronic health records, using self-supervised learning without pre-labeling datasets.

Google Workspace employs generative AI to enhance collaboration, with AI features across Gmail, Docs, Sheets, and Slides facilitating tasks such as transforming notes into emails and automating data classification.

Google Maps introduces “Real-time Route Overview” in select cities, consolidating traffic simulations, bike lanes, and parking information for augmented reality navigation.

Google Photos presents “Magic Editor,” an AI-powered photo editing tool that automatically enhances images based on user preferences.

Codey, Google’s new code editing tool, integrates AI to assist with code suggestions and inquiries related to Google Cloud.

Vertex AI includes Imagen, a text-to-image conversion model, allowing image generation and editing.

Project Starline unveils a 3D video conferencing booth prototype, leveraging AI and machine learning for realistic three-dimensional images.

Project Gameface introduces a gaming mouse controlled solely through head movements and facial expressions, enhancing accessibility.

Android Auto connects phones to cars, facilitating hands-free tasks like navigation and messaging to improve driving focus.

Other highlights from Google I/O include Project Tailwind, an AI-driven note-taking tool, MusicVAE for generating authentic music, advancements in the Google Play Store leveraging AI, and Wear OS 4, offering new features for smartwatches.

what were the highlights presented at google i/o 2023.

WHAT WERE THE HIGHLIGHTS PRESENTED AT GOOGLE I/O 2023 – Part 1

by DesignDigital MarketingMarketingUncategorized

Google I/O is an annual developer conference by Google where the company showcases its latest technologies and products. This year’s event, held in May, was particularly exciting, with a strong focus on AI-driven innovations set to empower both developers and users to glimpse into the future of technology.

Some of the key announcements at the conference revolved around Google Bard, the implementation of PALM 2, and new features like fully realistic maps and the Magic Editor tool. Google stated at the conference that the company aims to fully pivot towards artificial intelligence, meaning that in the future, we can expect to see more products, services, and innovations based on AI.

In the following lines, we’ll present to you most of the news announced at the conference.

Google is currently testing a language model powered by artificial intelligence for its search engine.

“Users will see the next steps they can take when searching the internet. They will be presented with AI-generated summaries of information with links in case they want to delve deeper. When they click on the suggested next step, the search engine will take them to a new mode where they can ask Google more about the topic they are interested in. The context will change with the change of subsequent questions,” said Google.

The new search engine will allow you to explore various topics on the internet in a much more creative and dynamic way. Searching will be based on algorithms that generate similar topics, ideas, and images using the keywords you use.

Also announced at the conference was the new “Perspectives” filter, which will soon be available in the top corner above the search results. Through it, you’ll be able to see how other users search for information. For example, discussions on forums, Q&A sites, social media platforms, especially those containing videos.

Palm 2 is a large-scale language model designed for self-learning, without the need for additional data type classification, aimed at improving the accuracy of NLP tasks. In other words, the model can independently classify textual information and analyze the emotions and motives embedded by the user during interaction. The introduction of Palm 2 is highly technological and is attributed to the use of the most up-to-date databases. Additionally, the model can be trained on nearly all programming languages and domains.

Powering over 25 of the products announced at the I/O conference, Palm 2 is used daily by dozens of Google teams in their work. Moreover, Palm 2 also offers enhanced support for writing and debugging codes.

Proceed to the second part.