Generation Z (1997-2009) are the so-called “digital natives.” As children of Generation X, they grow up witnessing the financial struggles experienced by their parents and older relatives. Consequently, this generation is highly sensitive to financial literacy and tends to be more responsible in this regard compared to Generation Y.
Characteristic of this generation is their constant connection to digital devices, which they use for learning, shopping, accessing information, and communicating with friends and family. Unlike millennials, Generation Z dislikes filters and edited posts, valuing authenticity in content. They prefer brands that emphasize solving social and environmental issues.
Due to their tendency to share personal information online, this generation increasingly demands brands to offer personalized content, offers, and user experiences.
Younger audiences have grown up immersed in virtual worlds and are looking towards the next stage, namely the metaverse. Due to this, they will likely embrace this change better than previous generations. It’s crucial to keep this in mind!
Generation Z users expect brands to engage with them as they constantly interact with their mobile devices. They hope companies will continually refresh their offerings and provide interactive user experiences. Additionally, the brand’s mission is of utmost importance to Generation Z—they want to be part of it.
Today, Generation Z exceeds Generation Y in numbers and is the largest generation globally. By 2025, they will comprise the majority of the workforce and become the most important market segment for consuming products and services.
BEST WAYS TO REACH GENERATION Z:
Through mobile devices, social media, and video formats.
They are the least tolerant of any online advertising among the generations. Therefore, avoid aggressive messages and instead use more natural ads that fit into familiar contexts. Aim to enhance the quality of the online experience: dynamic content, aesthetically pleasing images, carousels, and videos.
PRO TIP: We also recommend incorporating product or service tutorials.
Generation Alpha (2010-2025)
These are the offspring of millennials. Born into the digital age of the 21st century, Generation Alpha is well-mannered and sociable, owing to their millennial parents’ influence. They actively consume online content via their mobile devices, spending more time in front of screens than previous generations, engaging in daily video watching and gaming.
For Generation Alpha, adopting intelligent technologies like artificial intelligence, voice commands, and robots is commonplace. While they may lack purchasing power, they wield significant influence over others’ spending habits. Many are swayed by their favorite social media influencers and seek out products endorsed by them. Additionally, many children become “influencers” among their peers, making them prime targets for marketers worldwide.
In conclusion, users assess based on the overall user experience. It’s essential for every marketer to acknowledge this for better outcomes. Understanding the distinct characteristics of various generations will aid in comprehending your audience better and employing the appropriate strategies. Recognizing the relevant channels for different generations, timing their use effectively, and having a clear goal and strategy are paramount.
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