Our Approach:
1. Rebranding:
- We rebranded their social media pages, ensuring the new look was aligned with the owner's perspective and relevant to their audience.
2. Consistency, Creativity, and Concept:
- We identified that their pages lacked consistency, creativity, and a coherent concept. These were the three pillars we focused on to transform their social media presence.
3. Timeline and Results:
- We started the project at the beginning of December.
- By the end of the month, we had already generated sales revenue of €12,000.
4. Christmas Campaign:
- We attempted a campaign around the Christmas holidays for Restaurant Ikram. While we reached a broad audience, the success was not as satisfactory as expected due to inconsistent strategies from simultaneous postings by the client.
5. Results and Metrics:
- Despite initial setbacks, our methods proved effective.
- On TikTok, we achieved notable success with just six short videos:
- Helal BG's profile gained 900 followers and 700 likes.
- Restaurant Ikram's profile gained 1,000 followers and 4,300 likes.
Conclusion:
This case study demonstrates our ability to effectively rebrand and revitalize social media pages by focusing on consistency, creativity, and a clear concept. Despite challenges, such as concurrent posting strategies by the client, we proved that our methods deliver results. Our strategic approach led to significant follower growth and engagement, ultimately contributing to increased sales revenue. This project underscores our commitment to driving measurable success for our clients in the competitive social media landscape.