{"id":22024,"date":"2023-12-12T10:07:00","date_gmt":"2023-12-12T10:07:00","guid":{"rendered":"https:\/\/aproxian.com\/british-designer-create-arras\/"},"modified":"2025-12-22T14:38:44","modified_gmt":"2025-12-22T14:38:44","slug":"ppc-trends-2024-welcome-the-era-of-automation","status":"publish","type":"post","link":"https:\/\/aproxian.com\/bg\/ppc-trends-2024-welcome-the-era-of-automation\/","title":{"rendered":"PPC \u0422\u0415\u041d\u0414\u0415\u041d\u0426\u0418\u0418 2024: \u041f\u041e\u0421\u0420\u0415\u0429\u041d\u0415\u0422\u0415 \u0415\u0420\u0410\u0422\u0410 \u041d\u0410 \u0410\u0412\u0422\u041e\u041c\u0410\u0422\u0418\u0417\u0410\u0426\u0418\u042f\u0422\u0410!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22024\" class=\"elementor elementor-22024\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26783ada elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26783ada\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56473536\" data-id=\"56473536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d621a52 elementor-widget elementor-widget-text-editor\" data-id=\"2d621a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>\u0411\u044a\u0434\u0435\u0442\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438: \u0418\u0437\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0441\u0435 \u0441 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u043d\u0438 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u043d\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p><strong>\u0414\u041e\u041c\u0418\u041d\u0410\u0426\u0418\u042f \u041d\u0410 \u0418\u0417\u041a\u0423\u0421\u0422\u0412\u0415\u041d\u0418\u042f \u0418\u041d\u0422\u0415\u041b\u0415\u041a\u0422<\/strong><br>Google Ads \u0432\u0441\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u0441\u0435 \u0437\u0430\u0445\u0440\u0430\u043d\u0432\u0430 \u043e\u0442 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442. \u0424\u0443\u043d\u043a\u0446\u0438\u0438 \u043a\u0430\u0442\u043e Demand Generation, Performance Max, Smart Bidding, \u043f\u043e\u043b\u0443\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e\u0442\u043e \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0438 Broad Match \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u0438\u0437\u0438\u0440\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0422\u0435\u0437\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435, \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u0442 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u0438 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u043d\u0438 \u043c\u043e\u043c\u0435\u043d\u0442\u0438. \u041e\u0447\u0430\u043a\u0432\u0430\u0439\u0442\u0435 \u043e\u0449\u0435 \u043f\u043e-\u043d\u0430\u043f\u0440\u0435\u0434\u043d\u0430\u043b\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043e\u0442 Google Ads \u0438 Microsoft Advertising.<\/p>\n\n\n\n<p><strong>\u041f\u0420\u0415\u041c\u0418\u041d\u0410\u0412\u0410\u041d\u0415 \u041d\u0410\u041f\u0420\u0415\u0414 \u041e\u0422 \u0411\u0418\u0421\u041a\u0412\u0418\u0422\u041a\u0418\u0422\u0415<\/strong><br>\u0421 \u043e\u0442\u043f\u0430\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0437\u0430\u0434\u044a\u043b\u0436\u0438\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u0431\u0438\u0441\u043a\u0432\u0438\u0442\u043a\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u043d\u043e\u0432\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0437\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0430\u043d\u0435. \u041a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u0430\u0439\u0442\u0435 \u0441\u0435 \u0432\u044a\u0440\u0445\u0443 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0438 \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438 \u043e\u0442 \u043f\u044a\u0440\u0432\u0430 \u0440\u044a\u043a\u0430 \u0437\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u0421\u044a\u0432\u0435\u0442\u0438: \u0441\u044a\u0437\u0434\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0437\u0430 \u043b\u043e\u044f\u043b\u043d\u043e\u0441\u0442.<\/p>\n\n\n\n<p><strong>\u0412\u0418\u0414\u0415\u041e \u0420\u0415\u041a\u041b\u0410\u041c\u0418\u0422\u0415 \u0421\u0410 \u0412\u0410\u0416\u041d\u0418<\/strong><br>\u0412\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0430 \u043d\u0430 \u0432\u044a\u0437\u0445\u043e\u0434, \u0441\u0435\u0433\u0430 \u0441\u044a\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430\u0442 50% \u043e\u0442 \u0432\u0441\u0438\u0447\u043a\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u041a\u0440\u0430\u0442\u043a\u0438\u0442\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u043a\u0430\u0442\u043e Shorts \u0438 Bumper Ads \u0441\u0430 \u0432 \u0442\u044a\u0440\u0441\u0435\u043d\u0435. \u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0432\u0438\u0434\u0435\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u0438, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0443\u0432\u0435\u0440\u0438\u0442\u0435, \u0447\u0435 \u0432\u0430\u0448\u0435\u0442\u043e \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0438\u0433\u0430 \u0434\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f. \u0421\u044a\u0432\u0435\u0442\u0438: \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u043d\u0438 \u0432\u0438\u0434\u0435\u0430 \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0430\u0439\u0442\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e.<\/p>\n\n\n\n<p><strong>MICROSOFT ADS \u041a\u0410\u0422\u041e \u0410\u041b\u0422\u0415\u0420\u041d\u0410\u0422\u0418\u0412\u0410<\/strong><br>\u0414\u043e\u043a\u0430\u0442\u043e Google \u0432\u043e\u0434\u0438, Microsoft Ads \u043f\u0435\u0447\u0435\u043b\u0438 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442 \u0441 \u043f\u043e-\u043d\u0438\u0441\u043a\u0438 \u0446\u0435\u043d\u0438 \u043d\u0430 \u043a\u043b\u0438\u043a \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0430\u043d\u0435 \u0441 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442. \u0418\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 Microsoft Ads \u043c\u043e\u0436\u0435 \u0434\u0430 \u043e\u0441\u0438\u0433\u0443\u0440\u0438 \u0434\u043e\u0441\u0442\u044a\u043f \u0434\u043e \u043d\u043e\u0432\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0434\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435. \u041f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u0430: \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u043d\u0435 \u0434\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u043d\u0430 Bing, Yahoo \u0438 \u0434\u0440\u0443\u0433\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u043d\u0430 Microsoft, \u043a\u0430\u043a\u0442\u043e \u0438 \u043f\u043e-\u043d\u0438\u0441\u043a\u0438 \u0440\u0430\u0437\u0445\u043e\u0434\u0438 \u043d\u0430 \u043a\u043b\u0438\u043a \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f.<\/p>\n\n\n\n<p>\u0417\u0430 \u043f\u043e-\u0434\u043e\u0431\u0440\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u043e\u0442 PPC, \u043e\u0431\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043d\u0430 Google Ads, \u0438 \u043d\u0430 Microsoft Ads \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430 \u0441\u0438.<\/p>\n\n\n\n<p><strong>\u041d\u041e\u0412\u0410 \u0415\u0420\u0410 \u0412 \u0422\u042a\u0420\u0421\u0415\u041d\u0415\u0422\u041e<\/strong><br>Google \u0435\u0432\u043e\u043b\u044e\u0438\u0440\u0430 \u043e\u0442 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u043e-\u0431\u043e\u0433\u0430\u0442\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0432 \u043c\u043d\u043e\u0433\u043e\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0441\u043e\u0446\u0438\u0430\u043b\u0435\u043d \u0445\u044a\u0431. \u0412\u0438\u0437\u0443\u0430\u043b\u043d\u0438\u0442\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043a\u0430\u0442\u043e Knowledge Panels \u0438 Shoppable Images \u043f\u0440\u043e\u043c\u0435\u043d\u044f\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0438 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0437\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0430. \u041f\u0440\u0435\u0445\u043e\u0434\u044a\u0442 \u043a\u044a\u043c \u0432\u0438\u0437\u0443\u0430\u043b\u043d\u043e \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u043e \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u0435 \u043d\u0435\u043e\u0441\u043f\u043e\u0440\u0438\u043c, \u043a\u0430\u0442\u043e Google \u0441\u0435\u0433\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u0432\u0433\u0440\u0430\u0436\u0434\u0430\u0442 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435, \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f, \u043a\u043e\u044f\u0442\u043e \u0441\u0435 \u043e\u0447\u0430\u043a\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0437\u0430\u0441\u0438\u043b\u0438 \u043f\u0440\u0435\u0437 2024 \u0433.<\/p>\n\n\n\n<p><strong>\u0417\u0430\u0449\u043e \u0432\u0438\u0437\u0443\u0430\u043b\u043d\u0438\u0442\u0435 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u0441\u0430 \u0432\u0430\u0436\u043d\u0438 \u0432 Google Ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0438\u0437\u0443\u0430\u043b\u0438\u0442\u0435 \u0441\u0430 \u043f\u043e-\u0437\u0430\u043f\u043e\u043c\u043d\u044f\u0449\u0438 \u0441\u0435 \u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0449\u0438 \u043e\u0442 \u0442\u0435\u043a\u0441\u0442\u0430.<\/li>\n\n\n\n<li>\u0422\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u0442\u043e \u0438 \u043d\u0430\u0441\u044a\u0440\u0447\u0430\u0432\u0430\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435.<\/li>\n\n\n\n<li>\u0412\u0438\u0437\u0443\u0430\u043b\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0430\u0432\u0430\u0442 \u0441\u043b\u043e\u0436\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043f\u043e-\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0421\u044a\u0432\u0435\u0442\u0438 \u0437\u0430 \u0432\u0438\u0437\u0443\u0430\u043b\u043d\u0438\u0442\u0435 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u0432 Google Ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0432\u0438\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: \u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 \u044f\u0441\u043d\u0438 \u0438 \u0441 \u0432\u0438\u0441\u043e\u043a\u0430 \u0440\u0435\u0437\u043e\u043b\u044e\u0446\u0438\u044f.<\/li>\n\n\n\n<li class=\"translation-block\">\u041e\u0441\u0438\u0433\u0443\u0440\u0435\u0442\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442: \u0421\u044a\u043e\u0431\u0440\u0430\u0437\u0435\u0442\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u0442\u0430 \u0441 \u0432\u0430\u0448\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430.<\/li>\n\n\n\n<li class=\"translation-block\">\u0411\u044a\u0434\u0435\u0442\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438: \u0418\u0437\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0441\u0435 \u0441 \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u043d\u0438 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u043d\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f.<\/li>\n<\/ul>\n\n\n\n<p>\u0412\u0438\u0437\u0443\u0430\u043b\u043d\u0438\u0442\u0435 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442 \u043c\u043e\u0449\u0435\u043d \u043a\u0430\u043d\u0430\u043b \u0437\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435\u0442\u043e \u043d\u0430 Google Ads. \u041a\u0430\u0442\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0442\u0435\u0437\u0438 \u0441\u044a\u0432\u0435\u0442\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0432\u044a\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043e\u0442 \u043d\u0430\u0440\u0430\u0441\u0442\u0432\u0430\u0449\u043e\u0442\u043e \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 \u0432\u0438\u0437\u0443\u0430\u043b\u043d\u043e-\u0431\u043e\u0433\u0430\u0442\u0438 \u0442\u044a\u0440\u0441\u0430\u0447\u043a\u0438 \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0438\u044f, \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430\u0439\u043a\u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438\u0442\u0435.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads has been a leader in paid advertising, with 2023 bringing notable changes. Remember Similar Audiences, Universal Analytics, or Enhanced CPC? If you&#8217;re not familiar with GA4, visit our blog for more info. AI DOMINANCEGoogle Ads is increasingly powered by AI. Features like Demand Generation, Performance Max, Smart Bidding, semi-automatic ad creation, and Broad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"PPC Trends 2024: Embrace Automation & Visual Engagement","_seopress_titles_desc":"Explore the latest trends, including AI-driven automation and the importance of visual ads. Discover strategies for optimizing and engaging your audience.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[106,1],"tags":[],"class_list":{"0":"post-22024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-develop","8":"category-uncategorized"},"_links":{"self":[{"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/posts\/22024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/comments?post=22024"}],"version-history":[{"count":6,"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/posts\/22024\/revisions"}],"predecessor-version":[{"id":27804,"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/posts\/22024\/revisions\/27804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/media\/22966"}],"wp:attachment":[{"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/media?parent=22024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/categories?post=22024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aproxian.com\/bg\/wp-json\/wp\/v2\/tags?post=22024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}