✅ WordPress-based online store with a streamlined ordering system ✅ Promo Codes integration for flexible discounts ✅ Intuitive navigation for an enhanced user experience ✅ Direct customer interaction: Instead of integrating Speedy & Econt, we enabled direct order confirmation via phone to personalize the customer experience and gather valuable insights for the marketing team ✅ Customer database collection for future engagement ✅ Facebook Pixel integration for precise retargeting ✅ Custom contact form for special product requests
Enhanced Functionality
✅ Google Analytics integration for detailed traffic insights ✅ GDPR Compliance with Privacy Policy & Cookie Management ✅ WooCommerce Plugin for secure transactions ✅ SEO Optimization for higher search rankings ✅ Malcare Antivirus Protection for enhanced security ✅ Two-Factor Authentication for admin panel access ✅ User Accounts for personalized experiences ✅ Custom Development using JavaScript, PHP, and CSS
Data-Driven Marketing Strategy
Social Media & Brand Awareness
📢 Established and managed Facebook, Instagram, and TikTok to maintain close engagement with the target audience
Content & Engagement Strategy
📊 Analyzed organic user interest to craft engaging, valuable content 💡 Built a trust-based approach to overcome initial customer hesitations 🤝 Influencer partnerships to expand reach and credibility
Targeted Advertising Campaigns
🎯 Implemented strategic ad campaigns across multiple platforms 🎯 Facebook Pixel campaigns optimized for engagement and conversions 🎯 Achieved a cost per purchase of $1.80 (as of January 2025)
Customer Service & Retention
📞 Call Center support for direct order confirmations and personalized customer interaction
Ongoing Support & Management
📌 Brand Identity Development: Created a logo, brand color palette, and typography 📌 Website Maintenance: Monthly updates and optimizations 📌 Social Media Management & Advertising: Continuous content creation, ad management, and engagement strategies
Through a well-structured e-commerce solution and a data-driven marketing approach, we successfully built a strong brand presence, optimized conversions, and established a scalable growth model for Ray Lumin in the 3D printing industry.
Results & Achievements
📦 Over 300 orders processed through the website 📈 Social Media Growth:
Facebook: 2,800 followers
Instagram: 567 followers
TikTok: 2,727 followers 🌍 Website Traffic: Over 33,000 unique visitors 👤 User Registrations: 300+
Project Overview At the end of June, we were approached by a 3D printing business owner who needed a high-capacity online store optimized to handle over 600 products. Additionally, they required a comprehensive marketing strategy to establish their brand and attract customers. With an urgent deadline, we built and launched the website between July and mid-September, starting with 100 products, gradually expanding the catalog over time.
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